B.Des. (Graphic and Visual Communication Design)

4 Years UG ₹1-4 LPA Avg. Salary: ₹4–6 LPA

About B.Des. (Graphic and Visual Communication Design)

B.Des. (Graphic and Visual Communication Design) is a 4-year undergraduate design degree program that focuses on visual storytelling, graphic design, branding, typography, digital media, and communication design. The course is designed for students who are passionate about creativity, digital art, branding, advertising, user experience, and visual communication. It equips students with the artistic, technical, and strategic skills required to create impactful visual content across print, digital, and interactive platforms. The B.Des. (Graphic and Visual Communication Design) course provides students with comprehensive knowledge of design principles, typography, color theory, branding, illustration, photography, publication design, packaging design, motion graphics, UI/UX design, digital marketing, and multimedia communication. Students gain practical experience through design studios, workshops, live industry projects, internships, and portfolio development using industry-standard software such as Adobe Photoshop, Illustrator, InDesign, After Effects, Figma, Adobe XD, and CorelDRAW. A Bachelor of Design in Graphic and Visual Communication A design degree opens up exciting career opportunities in advertising agencies, branding firms, design studios, publishing houses, media organizations, digital marketing companies, e-commerce businesses, UI/UX firms, animation studios, and corporate communication departments.

Eligibility Criteria

Candidates must have passed 10+2 or an equivalent examination from a recognized board.

Students from arts, science, or commerce streams are eligible to apply.

Most universities require a minimum of 45%–50% aggregate marks in the qualifying examination.

Admission may be based on merit, design aptitude tests, university-specific entrance examinations, or portfolio evaluation, depending on the institution.

Syllabus Overview

Fundamentals of Design

Drawing and Visualization

Design Principles

Color Theory

Typography

Digital Illustration

Graphic Design

Visual Communication

Branding and Identity Design

Photography

Layout and Publication Design

Design Software Applications

UI/UX Design

Motion Graphics

Advertising Design

Packaging Design

Web and Digital Media Design

Design Research

Creative Campaign Design

Portfolio Development

Design Management

Career Options

Graphic Designer · ₹4-8 LPAVisual Communication Designer · ₹5-10 LPABrand Identity Designer · ₹6-12 LPAMotion Graphics Designer · ₹5-9 LPAUI Designer · ₹5-11 LPA